Starbucks Japan Price Increase: How Location Affects Coffee Costs
Starbucks Japan adopts a location-based pricing strategy, affecting Tokyo, Osaka, and airports Starbucks' Location-Based Pricing Strategy: Impact and Analysis Starbucks Coffee Japan, renowned for its consistent pricing across its various outlets, is adopting a new location-based pricing strategy, marking a significant shift in how it operates in the country. The change, effective February 15, 2025, applies to approximately 30% of Starbucks' locations and will impact both regular customers and casual visitors, particularly in high-rent areas such as major cities and airports. This article explores the implications of this strategy, providing insights into how it will affect customers, pricing, and the future of Starbucks in Japan. Why Starbucks Is Changing Its Pricing Strategy Until now, Starbucks has maintained a uniform pricing system across all its locations in Japan. However, rising costs—such as rent, labor, and operational expenses—have prompted the company to rethink its ...
